DIAGNOSE
Marketing Growth Audit
Find out what’s really holding growth back.
Before doing more marketing, it helps to know whether you’re doing the right marketing.
Our Marketing Growth Audit gives you an independent view of how your marketing is working today, where capability is missing and what needs to happen next.
Why an audit?
Marketing problems are rarely as neat as they first appear.
We step back, look at the evidence and connect the pieces before recommending more activity.
A customer acquisition problem
might be
a proposition problem.
A CRM problem
might be
a data problem.
A performance problem
might come from
strategy, technology, team structure or measurement.
What we review.
We agree the scope around your business and goals. The review can cover:
01
Marketing strategy and priorities
02
Proposition and positioning
03
Customer acquisition
04
Brand and communications
05
Customer journey
06
CRM and lifecycle
07
Website and conversion
08
Marketing technology
09
Data and measurement
10
Team structure and capability
11
Agencies and suppliers
12
Processes and ways of working
The output
A clearer view. A practical set of priorities.
We turn the findings into recommendations that help you make decisions: what to keep, what to change, where to invest and what capability to build.
What’s working and what isn’t.
Where growth may be constrained.
Where time or money may be wasted.
What should stop, change or receive more investment.
What capability is missing.
What should happen next.
What happens next?
That’s up to you.
You can take the findings forward yourself, work through them with your existing team, or ask us to help.
That might mean a defined project, specialist support or a period of senior leadership.