About

Senior experience without the layers.

We created Big Appetite to give growing businesses access to experienced marketing support in a model that is flexible, personal and close to the work.

We like ambitious businesses, knotty problems and the moment a tangle of possibilities becomes a clear next step.

You work directly with us. Meet Duncan and Dylan.

Co-founder

Duncan Ter Morshuizen

Duncan is a senior marketing leader with more than 20 years of experience across financial services, online trading, gaming, travel, retail and early-stage businesses. His work spans strategy, brand, growth, CRM, customer insight, data and marketing technology in the UK and internationally.

He connects the wider marketing picture with commercial priorities, helping teams decide what matters and how to move forward. Collaborative and constructively challenging, he stays close to the work as well as the decisions.

View Duncan on LinkedIn

Co-founder

Dylan Viljoen

Dylan is a growth and ecommerce specialist with more than a decade of experience across customer acquisition, subscription and FMCG businesses. He connects commercial priorities with customer journeys, using performance data to understand what is working and where the next opportunity sits.

His strength is turning growth strategy into action: shaping the plan, testing assumptions and helping teams deliver it. Curious, practical and rigorous, he brings experienced judgement and hands-on involvement to the work.

View Dylan on LinkedIn

Different strengths. One shared appetite.

We bring complementary perspectives to the same challenge. Both of us care about clear thinking, useful decisions and work that makes a difference to the business.

That means getting close enough to understand the detail, being willing to challenge an assumption and staying involved as plans become action.

Experience includes knowing who to bring in.

Our breadth helps us see what the work needs.

When it calls for deeper specialist expertise, we draw on our Collective. We stay close to the thinking, direction and delivery, while the team fits the brief.

Put that experience to work.

Tell us what the business is trying to achieve and where marketing needs to become clearer, stronger or more effective.

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